When we had the idea of the Project Must-see Brazil it came without a name, but with the outlines of the soul sketched. We willed it to be a publication, this was already part of the choices, which would partake in the preparation of the country for the 2014 World Cup.

A lot of discussion and research to find the verb that ruled the reins – to raise awareness. We knew that part of what we will see in 2014 is still not ready: stadiums, hotels, monuments. So, how can we make a guide of what we still do not have? The obvious saved us, when the matter lacks, remains the spirit.